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Cult Jean Project

The Cult Jean Project is about the synergy between a woman and her favourite jeans - that pair that elicits a very personal worship - whatever the wash or rise. They act as a blank canvas; upon which the wearer can project her own spirit. Just look at the ease in which these six accomplished creatives, based between London and LA, dance and stretch and laugh and twist - all in their favourite pair of jeans. The intimacy of each young woman, in her cult jeans, chimes well with the photographic poetry created by Los Angeleno photographer, Amanda Charchian, for So It Goes magazine, issue 9. Read more

Imagery by Amanda Charchian for So It Goes.