The MiH PR team have been leading a fairly jetset life over the past few weeks; travelling all over Europe showing the SS12 collection to journalists, stylists, bloggers and VIPs. One of our favourite trips so far was to Stockholm, where we held an afternoon tea party with some of Sweden’s finest journalists and bloggers, followed by a cocktail evening with some of the Swedish friends of MiH Jeans.




We stripped MiH HQ bare of furniture and photographs to transform our chosen location, the Nobis Hotel, into an MiH Jeans haven. We even had a denim tablecloth and blue macaroons (which tasted absolutely delicious – don’t let the colour fool you). 




For more pictures visit the MiH Jeans Facebook page, or see Frida Fahrman’s beautiful photos on her blog.