The MiH shelves are stacked with books on everything from denim to photography, and we couldn’t resist sharing a few colourful images from one of our favourites, American Denim.


In 1973 Levi Strauss sponsored a contest for the best decorated denims. Over 10,000 submissions were received, and the winning 75 garments were shown in an exhibition that broke attendance records at the Museum of Contemporary Crafts in New York.  American Denim presents the winning submissions, highlighting their creativity and sense of whimsy.