The definitive british denim brand

Effortless, understated and cool, M.i.h is one of Britain’s most
iconic denim brands. Founded in 1969, it was originally named
‘Made in Heaven’ with the goal of providing the most
perfect-fitting, leg-lengthening jeans around.

Our retro-modern styling and super-flattering fits have made them a
front row favourite. Worn by the coolest 70s icons, from Jane Birkin to
Farah Fawcett, today our celebrity following includes the likes of
Gwyneth Paltrow, Jessica Alba and Rachel Weisz.

Four decades on, we’ve stayed true to this
authentic heritage by creating fabulous-fitting
jeans, with higher waists, our original dove logo
and understated detailing, all in the finest quality
denim. To complement them, we’ve introduced a
capsule collection of beautiful shirts, luxurious tees
and limited edition pieces.

In 2005, we re-launched as M.i.h when Chloe Lonsdale – goddaughter of the original founder – spotted a gap in the market for beautifully tailored jeans with a cleaner, more sophisticated look. The rest is denim history…