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W for waist

Our jeans are stitched on a curve to bring the shape and fit of the jeans to life. Explore the letters of the alphabet from B for bum to S for sisterhood, we bring to life what we stand for through the Denim A-Z.


w for waist

Stylist Celestine Cooney and photographer Alice Neale called upon our London girl gang to show the spirit of the Denim A-Z, including poet Lily Ashley, model Lili Sumner, actor Marina Ontanaya, artist Louise Oates, photographer Tegen Williams, model Melanie Smith-Torres, artist & designer Tiger Chadwick, and jewellery designer Gala Colivet Dennison.