As we drink copious cups of tea and sit as close as physically possible to the radiator on this cold, cold day, this bright & breezy behind-the-scenes film of our Spring-Summer 2012 Collection look book shoot is exactly what we need. Ruby Aldridge frolics in the West Sussex countryside, running in fields, showing us her (genuine) guitar skills, climbing walls and playing on the swings. Oh how we wish we were there right now.



In celebration of Fashion’s Night Out, Chloe and the London MiH team will be giving away scarves in the following locations:


Donna Ida – 106 Draycott Avenue


Net-a-Porter Pop Up Shop – 19 Mount Street


Fenwicks – 63 New Bond Street


Liberty – Great Marlborough Street


Anthropologie – 158 Regents Street


And finally, at a mystery location to be announced on the MiH Jeans Twitter towards the end of the evening.




The New York MiH team will be giving away scarves in the following locations:


Barneys - 575 5th Avenue (5th Ave. and 47th)


Bloomingdale’s - 504 Broadway (b/t Spring and Broome)


Intermix - 98 Prince St (b/t Mercer and Greene)


Saks - 611 Fifth Avenue (b/t 49th and 50th)


Net-a-Porter Pop Up Shop - 155 Mercer Street (b/t Houston and Prince)


And also at a mystery location to be announced on the MiH Jeans Twitter



Good Luck.


In honour of Fashion’s Night Out we are holding a competition to give away 12 of our Dove Print Scarves, 6 in London and 6 in New York. To win, you just have to be the first person to spot Chloe or one of the MiH team out and about in one of the Dove Print Scarves.  Follow us on Twitter for constant updates and clues as to where the team are hiding. Check the blog tomorrow for a full list of London and New York locations where prizes will be given away.

Chloe was out of the office on a shoot last week, so as a special birthday treat on Wednesday her boys went down to the studio to have lunch with her and the rest of the creative team. Finn, who is almost 2, and Ryder, just 3 months, looked so cute in matching navy outfits that we had to get our photographer to take some snaps.


With the imminent launch of our AW11 collection on our E-shop, we have decided to give our blog readers a sneaky insight into our model and muse for the season.


Julija Steponaviciute, also known as Julija Step, was born in Lithuania in 1993. We were utterly shocked by her age. How can someone so young look so chic and knowing in photographs? Julia has already walked for Dior, starred in an Armani campaign and been featured in Vogue UK, Vogue Italia and Teen Vogue. We are sure that you will be seeing a lot more of her in the next couple of years.

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