Globally renowned retail destination Selfridges opened on London’s Oxford Street in 1909. Having a passionate belief in the theatre of retail, the infamous founder Harry Gordon Selfridge coined new ways of attracting shoppers with exhibitions and events in store.
Known for elaborate window displays almost as famous as the bright yellow bags, Selfridges has been awarded the accolade of Best Department Store in the World three times by the Intercontinental Group of Department Stores (IGDS).
In 2013, the 26,000 square foot Denim Studio was opened on the third floor. The 26,000 square foot space boasts over 11,000 pairs of jeans to choose from, and is currently home to the MiH Jeans’ pop-up shop coinciding with London Fashion Week.