Image courtesy of Refinery29
Last weekend some of the MiH Team popped into OTTE, one of our favourite shops in New York. Owner Kay Lee took time out of her hectic day to chat to us about life as a boutique owner.
The first shop opened in Williamsburg, Brooklyn over 10 years ago and she now has three stores in Manhattan stocking a mixture of emerging and established contemporary designers (including MiH).
Where are you from and how did you decide to open stores in NYC?
I’m from Korea, but I came to New York 20 years ago. I went to Parsons for Fashion Design and worked as a designer for 10 years. I don’t have so much talent for the design but I do for business and merchandising. So I took the next step.
Where did the Name OTTE come from?
It sounds like the Korean word for clothes.
What is the philosophy behind OTTE?
I’m a normal girl. I’m not super trendy. I follow trends, but I don’t like the jumping out of a magazine look. I care about how many times I can wear something. Is it timeless? Is it comfortable? And my customer understands that.
Can you describe OTTE in two words?
Timeless and feminine.