HOW TO WEAR: THE BOYFRIEND

April 17, 2014

You might have guessed this already, but at MiH HQ we wear jeans all day, every day; day to night, come rain or shine. The Boyfriend jean is a particular favourite at the moment, in its many guises, and as we've had more time than your average person to work out our favourite run-to outfits, we thought we'd share. (NB: You might have had a little insight into this already over on our instagram.

 

MiH Jeans How to wear the Boyfriend Jean

 

MiH Jeans How to wear the Boyfriend Jean

 

Ellie, Press Assistant

Here we have Press Assistant Ellie showing you how to do double denim right. It's very easy really, but can so easily go wrong. The key: always a light denim with a dark denim, and never in shades that are too close on the blue denim colour chart (it's an infinite colour chart, FYI). As Ellie so eloquently says: 'It’s like an old friend: you can rely on it, it always makes you feel good, and it isn't going anywhere, ever. Double denim is here to stay.'

 

Eliie wears our Halsy Cherry Jeans with the Simple Shirt with pockets



MiH Jeans How to wear the Boyfriend Jean


Nicola, Sales Manager

Of the many jeans-wearers in our office, Nicola is the biggest advocate of the boyfriend jean. With a tendency towards what she likes to call 'dressed up street' (that’s bold jewellery, prints and the coolest trainers - not necessarily together), they fit perfectly with her urban vibe. Here she has chosen the MiH A Line Biker with a relaxed t–shirt and smart heels. She would equally wear this outfit with her new Nike x Liberty Air Max 90s.

 

 Nicola wear the Tomboy jeans in New Original with our A Line Biker Jacket



MiH Jeans How to wear the Boyfriend Jean


MiH Jeans How to Wear the Boyfriend Jean


Martha, Sales Assistant

Boyfriend jeans are Martha's idea of sexy. Dressed up with a pair of super high heels and a lace top for an evening on the town, they manage never to look too dressed up. And that's their charm: comfortable, sexy and never trying too hard.


Martha wears our Phoebe Slim in Bleach Freckle with our Boyfriend Denim Jacket in white under our Leather Mac


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DENIM’S NEW DIRECTION

April 14, 2014

There is just something about the denim skirt. Get it right and it will be a fashion home run; get it wrong and you could look like you need to be run from. Be inspired by the new way to wear double denim and pair a streamlined denim skirt with a fine chambray shirt, worn loose and relaxed. 

 

 Denim Skirt

 

Denim Skirt

 

Denim Skirt

 

Images from here, here and here 

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THE PERFECT HOLIDAY GIFT

November 18, 2013

Having a tough time thinking of what to get the ultimate denim lover for the holidays? Have no fear, thanks to MiH Jeans and Globe-Trotter we have solved that problem by creating an exclusive range of denim and leather goods. Which do you prefer, the pouch or the notebook? 



MiH Jeans Accessories



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DENIM MASTERCLASS

July 5, 2013

MiH Jeans Denim Masterclass

 

 

Today we are giving you a behind-the-scenes insight into denim production with a MiH Jeans Masterclass. Be prepared to be amazed!

 

 

• The best quality cotton comes from the US, Egypt (hello bed sheets), Pakistan and Africa

 

• The cotton is ‘spun’ to give it texture, then dyed indigo

 

• It is dipped to ‘bond’, a process that has to be done multiple times – the more it is dipped, the deeper the colour

 

• Indigo is ALWAYS blue, but it can also be mixed with other colours (red, grey, we could go on)

 

• Next the cotton is woven:  the vertical thread is call the warp and the horizontal thread is called the weft

 

• There are at least a gazillion ways to weave, 2x1, 3x1, left hand twill/ right hand broken twill…

 

• Often a denim brand will have their own weave and once they have found their weaving groove, they stick to it. See: Levis iconic weave

 

• The best selvedge denim comes from… Belgium! Would you believe it and all these years we just went for the waffles and beer.

 

• There are less than 30 mills in the world that can do selvedge

 

• The amount of stretch in denim is controlled by heat

 

• At MiH we use between 20% and 60% stretch depending on the style

 

• Raw denim hasn’t been washed when you buy it, so it will shrink a size when washed at home as it removes the starch

 

• Anything done to jeans after sewing is called ‘washing’ whether it the process of sanding, bleaching, whiskering, sponging…. Confusing, we know

 

• There are between 40 and 50 pieces of denim in the pattern for one jean – that’s a lot of pieces to put together

 

 

Any more questions? Throw them our way and we’ll try to get some answers! 

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URBAN DENIM

May 31, 2013

Denimu

 

We couldn’t believe our eyes when we first saw these pictures of London. Iconic landscapes of our beloved capital have been recreated in denim. Sweden-based British artist Ian Berry, better known as Denimu, works only with denim to capture typical London scenes. We don’t know about you, but we think this is jean-ius.

 

Denimu

 

 

Denimu

 

Images from Denimu from Honestly WTF

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