Our newest jean is an old favourite.  Straight from the MiH archive, the Milan F9 was a bestseller in Chloe’s Dad’s legendary Jean Machine shops throughout the 70s.  It’s patch pockets and perfect wide leg made it an instant classic.  We love these photos of Chloe’s Mum (the original MiH muse) modeling the Milan F9 to 70s perfection.  For a more modern look, try pairing this jean with a basic tee or an unstructured, easy fitting shirt.   



On Thursday night Chloe co-hosted a party with Anthropologie to celebrate the launch of the MiH pop up shop at Anthropologie’s Kings Road store. The Anthropologie team transformed the gallery space (coincidentally the original home of Jean Machine in the 70s) into an MiH store; jeans are displayed in beautiful old apple crates and the walls are decked with pictures of Chloe’s Mum, the original Made in Heaven model. You can see it all for yourself for the next month.



Our sales team helped shoppers find their perfect jeans and our PR team got to catch up with some of our favourite bloggers over a glass of Prosecco.



Below is our favourite picture from the evening, of Chloe and her Mum in identical MiH Vintage Biker Jackets and nearly identical blue jeans (We can confirm this was entirely accidental).





Our press team visited Dubai last week to show our SS12 collection. Sunny weather, lovely people, great food and an amazing response to the collection – what wasn't to love?  Note Caroline, our Director of Sales, masquerading as PR Assistant in the photo above.








As we drink copious cups of tea and sit as close as physically possible to the radiator on this cold, cold day, this bright & breezy behind-the-scenes film of our Spring-Summer 2012 Collection look book shoot is exactly what we need. Ruby Aldridge frolics in the West Sussex countryside, running in fields, showing us her (genuine) guitar skills, climbing walls and playing on the swings. Oh how we wish we were there right now.



LA girl Ruby Aldridge is undoubtedly one of our favourite models. We worked with her on our Spring Summer 2012 campaign, she was a dream to shoot and the results were phenomenal. We would show you some pictures as proof, but they are locked away in a high security vault until our main collection launches in the next couple of weeks.




However we can show you these shots of her wearing our capsule collection, exclusive to Shopbop.com and let you judge for yourselves.

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